As the title first used by Walter Lippmann in the first half of 20th c, Herman and Chomsky adapted it into Manufacturing Consent, it suggests that ‘consent’ or shared understanding is cooked (manufactured) by manufacturers “specialized classes” as the authors call them. This model built itself on Critical-structural or Critical-Marxist tradition of economy and political ideology.

This model is well explained and defended in Manufacturing Consent which is published in 1998, primarily intended to criticize the behavior of the mass media in the United States in general and the way the mainstream media structured and patterned to ‘protect’ elites business in particular.

The Propaganda Model has been introduced by Edward Herman and the well known American Linguist and Media Critique Noam Chomsky. Media Propaganda model Political economy Ideology Introduction in exploring the main print and broadcast platforms, they used the model as a framework and the writers of this review article sought the model from that perspective and exerted effort to critique arguments. For such solid justification, the authors developed the propaganda model to evaluate the performance of media in U.S. Due to this reason, ‘realities’ are preferred to be fabricated and disseminated to the mass. The big media are controlled by few profit-seeking owners therefore, they do not encourage free flow of news and analysis that are solely against the other end of their interest. Herman and Chomsky adapted it into Manufacturing Consent, as it suggests that ‘consent’ or shared understanding is cooked (manufactured) by elites “specialized classes” as the authors name them. Greater emphasis is given to the framework of the book-Propaganda Model. The paper entirely attempts to critique the paradigm of Propaganda Model (PM) applied as a framework to criticize the performance and structural behavior of U.S mainstream media system. This review is a critique of a masterpiece “Manufacturing Consent: The Political Economy of Mass Media” written by Edward Herman and Noam Chomsky.

Noam chomsky media control summary